I think the survey is great – much better than I anticipated. It is full of really valuable and useful information and to get to 105 people so quickly is amazing.
Brian Clivaz – L’Escargot Soho + Devonshire Square Club Founder
To consult with people from the financial sector, working in and around the Liverpool Street area about plans for a new private members club. The main focus of the consultation was to gain a better understanding of the services and facilities that potential members would most desire or expect their private members club to have. Focusing particularly on what might encourage females, working in the financial sector, to join a private members club.
Mapify carried out an initial consultation process over a two week period to scope out which facilities were deemed to be most attractive to potential future members of the club. Our team carried out on street engagement utilising the Mapify Consult tablet tool. We also conducted a series of one-to-one interviews with the proposed club’s target market (mainly professionals within the financial and banking sector, based in the City of London). Results were analysed and presented clearly to the client in a findings report.
Our findings offer initial insight and observations and will be used to guide future plans for the club’s facilities. Our report also points to future market research that should be carried out.